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SPAR International

  

As the custodian of the SPAR brand, SPAR International in Amsterdam functions as a platform for the exchange of ideas and information between the SPAR organisations world wide. These objectives support the SPAR International Mission statement:

·                        To ensure that SPAR remains the world's largest supermarket chain.
·                        To build SPAR as a global brand.

To achieve these two statements we use our key strength which is the unique partnership of retailers and wholesalers at local, national and international levels. By working together we achieve our goals.

In support of this co-operation SPAR International provides its members with services as the exchange of know-how, standardisation projects, buying services, private label development, marketing activities and brand protection. In addition we also organise a series of congresses and seminars on an annual basis.

The Winning strategies
To support our Mission Statement we designed The Winning Strategies. These six strategies give us a clear focus on and provide the basis or our past and future success. Each individual strategy plays an important role in enabling SPAR to deliver value to all our stakeholders and in combination all six strategies will ensure the sustained growth of the SPAR business for the next decade.

1 Driving Value
Our retail strategy is to have a strongly focussed price aggressive policy. The base for this strategy is a powerful promotional programme, an extensive SPAR private label range and a price aggressive discount range.

2. Driving Expansion
A key component of our winning strategy is expansion. We need to continue to invest in the redevelopment and expansion of our store portfolios. Besides expending in Africa, our key focus is on the large developing markets of China, India and Russia.  
 
3. Developing the SPAR Retail Formats
Our multi-format strategy has driven growth and increased market share. We will continue to focus on renewing the formats in terms of layout and design to make sure we adopt and integrate the best international practice into all our stores.   
 
4. Improving the Efficiency of Operations
To ensure we have the highest level of efficiency at the heart of offering real value to our customers, SPAR countries have invested in developing state-of-the-art Distribution Centres. SPAR members are constantly expanding and upgrading their warehouses to ensure they operate at maximum efficiency and lowest costs in the food retail supply chain. 

5. Growing Sustainably
Sustainability remains a key strategy for the worldwide SPAR organisation. The SPAR approach to sustainability has moved from informal to formal, recognising how serious sustainability is to our customers.  

6. Keeping to our Core Values
The basis of SPAR is partnership at all levels of our organization; local, national and international. All our activities are underpinned by our core values of the free exchange of knowledge and information. This enables our members to learn from their more experienced colleagues. The exchange of knowledge and information is a competitive advantage of SPAR and it enables us to quickly implement best practice throughout the SPAR world.
© SPAR International 2011 China