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Emphasis in the business of building long-term customer relationships, but also bringing new customers to experience and shopping. SPAR is not just about customer satisfaction, and SPAR works to exceed customer expectations.
SPAR effective brand strategy
TV Advertising Value;
Use of store to promote the brand image;
Sponsored by the European Athletics Championships;
SPAR significance of branding
Never leaves the evergreen pines, on behalf of long-term success;
The guarantee credit and confidence, the success of the central pillar;
To win customers, retain customers and maintain the world's largest supermarket chain position.
SPAR successful training
In order to gain maximum customer satisfaction, SPAR not only provides quality merchandise, but also a very warm and friendly service-oriented attitude;
In Austria, South Africa and the United Kingdom Spar sets up its own college, so that employees understand the latest developments in the retail industry, to master professional skills in the retail business.
SPAR very competitive prices
SPAR business objectives:
"The most favourable price, best quality"
Large-scale procurement, more favourable purchase price, to share the greater good;
Its own brand, price, quality of goods;
International, more than 350 brands according to different language packaging.
SPAR unique multi-format business strategy
Four different formats with the unique needs of local customers
Convenience stores: with the customer's fast-paced modern lifestyle;
Neighbourhood supermarket: close customer convenience, to meet the daily shopping needs;
Supermarket: a week with the family shopping needs, easy time-saving, life more value;
Supermarkets: one-stop shopping.
SPAR unique retail practice
Passion for food;
Of the SPAR, the retail is not only a career, but also a way of life;
SPAR can provide customers a comfortable shopping environment, customer experience and feel the shopping is a pleasure;
The independence of the regional retailer, so that they can play the mentality of entrepreneurs, directly with customers to establish a good relationship with the customer's needs;
Good exchange of regional retailers share more retail experience, thereby enhancing the core competitiveness.
SPAR excellent operation
SPAR can export goods to every corner of the world, covering more than 15,000 of the SPAR shop, the trick is:
Source selection, commodity storage, logistics and distribution, SPAR is looking for the best business programs;
In the competitive environment, SPAR regular logistics support analysis, seminars;
Formation of working groups and publications, member companies to introduce SPAR logistics solutions and the latest information technology to improve logistics and retail sectors operating efficiency.
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